Lady Purple® wins Gold for Best New Ingredient at the Pure Beauty Global Awards 2025

We are proud to announce that Lady Purple®, the upcycled microalgae extract from Porphyridium cruentum, has won Gold for Best New Ingredient at the Pure Beauty Global Awards 2025.

This recognition celebrates the combination of scientific excellence, sustainability and visible skin care results that Lady Purple® stands for. It is created through an eco-friendly upcycling process that turns leftover microalgae biomass into a high-value cosmetic ingredient. Rich in antioxidants and polysaccharides, it helps protect, hydrate and revitalise the skin while minimising environmental impact.

Clinical studies have shown a 13.6% reduction in wrinkle depth after 28 days of use and a 33% increase in hydration after 10 hours. Its natural pink hue and proven performance make it ideal for skin care focused on radiance, resilience and microbiome balance.

We are delighted and honoured that Lady Purple® has been recognised at this international level. The award confirms our dedication to innovative, science-based and sustainable skin care solutions that respect both people and the planet.

Discover Lady Purple® or download the Lady Purple® brochure.