Lady Purple® finalist at the Pure Beauty Global Awards 2025
We are excited to announce that Lady Purple® has been selected as a finalist in the Pure Beauty Global Awards 2025, in the Outstanding Achievement category.
Lady Purple® is an enzymatic extract of the red microalga Porphyridium cruentum. It helps protect the skin against oxidative stress induced by urban pollution and UV rays, supports a balanced skin microbiome, and has been shown to increase skin radiance and reduce wrinkle depth. For formulators it is an eco-conscious active for innovative formulations.
Lady Purple® is produced by Active Cells Biotechnology through a sustainable upcycling process, using microalgae biomass that would otherwise not be used. Its key benefits:
- Helps protect against oxidative stress induced by urban pollution and UV rays
- Helps maintain a healthy skin microbiome
- Gives the skin radiance and reduces the look of wrinkles
- Supports deep hydration of the skin
- Adds a vibrant pink hue to formulations
We are proud that Lady Purple® is recognised for its innovation, biotechnology and sustainability. The nomination underlines the industry’s shift towards science-backed, bioactive and clean formulas. Discover Lady Purple®.
